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The Bidding option: Focus on conversions

By on January 15, 2012 in PPC

Conversion optimiser uses you account data to predict the likelihood of a conversion for your ads every time are eligible to appear in the display network. To do this AdWords uses a variety factors like the search terms that users enter, the geographical location of the searcher, where they are, the searcher language, the browser, [...]

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Google Analytics clarification (Part II)

By on January 4, 2012 in Google Analytics

Visitors Trending What is it? It will tell us about the number of people and visits that are being made to our site but the metrics being tracked are used throughout many reports in Google analytics Concepts behind this metrics Google Analytics hierarchy a) At the highest level we have a human being who sits [...]

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Google Analytics clarification (Part I)

By on January 4, 2012 in Google Analytics

Map overlay in Google Analytics What is it? It is a graphical representation of the figure in a map, where the darker areas represent more visits. Explanation, below each map there is a chart that will give us all the information represented on the map in table format. Coincidence, unless we are targeting specific locations, [...]

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